The museum is organised as a sonic timeline: from the Afro-American roots of the blues to stadium mega-concerts and the new generations of the 2000s. In each room, original guitars and basses engage in dialogue with images, audio and historical context so that visitors can understand how rock has changed, but also the world that surrounded it.

1940s–50s

Origins of rock

This first space presents the Afro-American roots of rock through electric blues and rhythm & blues.

B. B. King and his iconic “Lucille” embody the transition from club blues to an electric, intense and deeply emotional language.

1950s–60s

Birth of rock
and the British Invasion

Here, rock and roll becomes a global youth phenomenon and begins to transform entire cultures.

The Beatles emerge as the second generation of rock and a symbol of a cultural shift that crosses music, fashion and ways of life. The British scene unfolds with figures such as Eric Clapton (Yardbirds, Cream), a bridge between electric blues and harder rock.

Late 60s–70s

Woodstock Room: Counterculture and psychedelia

An immersive 360° room places visitors within the world of Woodstock and the counterculture of the late sixties.
The guitar of Carlos Santana recalls the fusion of rock and Latin rhythms that marked his appearance at the festival.
Joe Cocker and other voices of the era evoke rock understood as a collective and communal experience.
The narrative incorporates names such as Janis Joplin, Jimi Hendrix o The Who, key to understanding psychedelia and the cultural revolt, even though not all their guitars are in the collection.

70s Room

The vinyl era and record shops

The seventies is explained both through the sound and through the way music was listened to. Led Zeppelin / Jimmy Page exemplify the hard rock that paved the way for heavy metal. Pink Floyd represents progressive rock and conceptual concerts, where staging becomes part of the narrative. The solo era ofEric Clapton shows a more singer-songwriter blues rock.

At the same time, the democratisation of listening is introduced:
vinyl, domestic hi-fi and the birth of collector culture,
with record shops as social
and discovery spaces.

80s Room

“MTV era” and hair metal

Styled as a record shop looking towards the visual explosion of the eighties. The guitars of Richie Sambora (Bon Jovi) and Slash (Guns N’ Roses) speak of a stadium rock that combines memorable riffs with a powerful visual identity.

The presence of Def Leppard, Whitesnake and Van Halen connects with the “guitar hero” figure and the hair metal aesthetic.
Kiss, with the guitars of Paul Stanley, shows how rock incorporates make-up, staging and characters as an essential part of its language.

MTV Room

Rock as spectacle,
the music video and extreme identities

This space focuses on theatricality, the music video and the extreme customisation of instruments.

Kiss reappears as a paradigm of theatrical rock, with guitars loaded with rhinestones and impossible designs. Steve Vai’s “painted with blood” guitar (Jem2kDNA) exemplifies how far the fusion between virtuosity and iconography can go. The narrative opens up to gothic and alternative rock with The Cure (Robert Smith, Pearl Thompson) and to the grunge and nineties scene with Nirvana and Pearl Jam, showing a shift in tone: from excess to a rawer expressivity.

Stadium Room

Stadium rock and mega-concerts

Here, rock is presented as a large-format spectacle, capable of filling stadiums across the world.

AC/DC (Cliff Williams) represent the direct and energetic rock designed for the masses. Guns N’ Roses / Slash i Metallica / Kirk Hammett illustrate how hard rock and metal become global phenomena, with customised guitars turned into icons. U2 and Pink Floyd show the most narrative and audiovisual dimension of stadium rock, with tours that combine politics, technology and grand productions. Kiss closes this universe with pyrotechnics and giant stagings.

Garage Room

Rock 2000s
and the new generation

A space dedicated to the continuity and transformation of the genre from the 2000s onwards.

Franz Ferdinand connects with British indie rock and a return to more minimalist and danceable structures.
Linkin Park incorporates nu metal and the fusion with electronics and hip-hop.

Blink-182 and the pop-punk scene emphasise youthful energy and humour, showing how rock continues to reinvent itself and speak to new generations.

Final room

The Concert

The visit culminates with a mini holographic concert in which a virtual musician plays with the museum’s original guitars.

In this space, you can hear fragments of tracks associated with: B. B. King, The Beatles, Led Zeppelin, Santana, AC/DC, Metallica, Guns N’ Roses, Nirvana, The Cure, U2, among others. We close the journey by remembering that rock, above all else, is something experienced with the body and with sound.